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Advertising in India has changed over the years. Advertising in general has taken pace over digital mediums since the last 7 or so odd years. Technology and the modern approach have always been a struggle among the Indian masses. But look how they’ve turned out in the world of today. It took time to adapt, but the wave of Digital Marketing has been rising since.  From conventional, to digital marketing has its own set of
Do you sometimes wonder how far along did Twitter come since the inception in 2006? The platform started as a content sharing platform and has evolved into something of prime importance in the fast-paced, ever-dynamic digital world of today. Today, when the world connects sitting at home, Twitter is where you get all the updates on the fast track. Twitter is becoming the fastest medium to share news, updates, trends, requests, insights, reviews and the
Now more than ever, people are holding on to happy memories of the past to cope with the uncertainties of the present. How can you as a brand make the most of this consumer insight?  Say hello to nostalgia marketing! A ray of hope for marketers, where they tap into happy memories dear to consumers and integrate them into marketing campaigns as an important part of a brand’s dialogue. This way, brands provide a meaningful
There is not a single soul who hasn’t heard the song – “Main Tera, Main Tera, Main Tera”. Even hardcore Indie lovers might have to listen to this dreadful song (No offense) over and over again on their Instagram feed. But that’s how Instagram’s algorithm works. After the Tik Tok ban, Mark Zuckerberg immediately launched the short video feature – Instagram REELS. (Well, who doesn’t love a brilliant opportunity!?) Now, you can hear that robotic
Trending formats, moment marketing, viral parody songs. What started as a fun way to interact with the audience in 2019, is now a nightmare for an advertising agency. Brands/Clients are demanding more of such “engaging content” to bag some profile interactions. But what these brands are unable to realize is the IRRELEVANCE of those moment marketings.  “Not every shoe fits every leg, not every hat fits every head, and not every trending format fits every