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Creative business team brainstorming and ideating for innovative projects. Generative AI
Let’s address the elephant in the room, ‘Strategy’. The ubiquitous buzzword of the advertising and marketing universe. Everyone wants the ‘STRATEGY’, everyone wants to talk about strategy, everyone wants to form the strategy, everyone wants to go ahead with the strategy, everyone is blaming the strategy, everyone is admiring the strategy, and everything is just about STRATEGY. Once a word synonymous with careful planning, rigorous research, and consciously planned actions, it now seems to be
Staying-Relevant-is-it-misunderstood
Relevant, irrelevant; I tell you these terms have created havoc since they have resurfaced with the Gen-Z. They’ve been adding quite a lot to the dictionary these days. Terms like cancel culture, slay, delulu, rizz and so many more have made their way to the millennials. And mind you, there’s a lot more floating around which will have to be accepted sooner or later. With terms that defy a current generation, or a rather specific
Are we underestimating the power of Influencer Partnerships in B2B marketing
Within the constantly changing world of business-to-business marketing, where data is king and spreadsheets dance, there is a subtle revolution gaining traction: influencer partnerships. Although influencers are well-known for their beautiful appearances promoting the newest cosmetic product or showing off far-flung trip places, the business-to-business (B2B) sector has been slow to adopt this kind of marketing. But what if we’re missing out on a goldmine of untapped potential? Remember the time when Mircosoft collaborated with
In a blink-and-scroll world where attention span resembles fireflies flitting through the night – here, one moment, gone the next, the battle for engagement has reached its peak. The digital age – where the currency of success is not gold or silver but those precious seconds/minutes a user chooses to spend on your content. In this cursory dance of glances, two unsung heroes emerge from the shadows, donning capes woven from pixels and words –
OTT platforms
Fair is quite a misunderstood word. Fair and unfair are quite subjective to the context and the respective people who are a part of the process. In a day and age where avenues of advertising are continuously increasing and technology is taking center stage to show us new and innovative ways to take a brand or a product to more and more people, it’s important to be omnipresent. The question is, is your TG acknowledging