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Staying-Relevant-is-it-misunderstood
Relevant, irrelevant; I tell you these terms have created havoc since they have resurfaced with the Gen-Z. They’ve been adding quite a lot to the dictionary these days. Terms like cancel culture, slay, delulu, rizz and so many more have made their way to the millennials. And mind you, there’s a lot more floating around which will have to be accepted sooner or later. With terms that defy a current generation, or a rather specific
Are we underestimating the power of Influencer Partnerships in B2B marketing
Within the constantly changing world of business-to-business marketing, where data is king and spreadsheets dance, there is a subtle revolution gaining traction: influencer partnerships. Although influencers are well-known for their beautiful appearances promoting the newest cosmetic product or showing off far-flung trip places, the business-to-business (B2B) sector has been slow to adopt this kind of marketing. But what if we’re missing out on a goldmine of untapped potential? Remember the time when Mircosoft collaborated with
In a blink-and-scroll world where attention span resembles fireflies flitting through the night – here, one moment, gone the next, the battle for engagement has reached its peak. The digital age – where the currency of success is not gold or silver but those precious seconds/minutes a user chooses to spend on your content. In this cursory dance of glances, two unsung heroes emerge from the shadows, donning capes woven from pixels and words –
OTT platforms
Fair is quite a misunderstood word. Fair and unfair are quite subjective to the context and the respective people who are a part of the process. In a day and age where avenues of advertising are continuously increasing and technology is taking center stage to show us new and innovative ways to take a brand or a product to more and more people, it’s important to be omnipresent. The question is, is your TG acknowledging
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In today’s business landscape, there are various marketing roles within companies, which might leave you wondering: why should you consider hiring an advertising agency in Ahmedabad? Well, let’s dive into it. Marketing plays a pivotal role in getting your products or services into the hands of the public, and whether you’re a startup, a small business, or a larger corporation, you’ll need a strategy for effectively selling what you offer. Furthermore, agencies offer you flexibility.