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Revamping India’s Digital Media Landscape
With a meteoric rise of digital platforms in India, citizens have been blessed with the boons of modern technology. Unfortunately, some disturbing developments have also taken place with the rampant spread of fake news and pornographic content on social media, and sexually explicit content on OTT platforms.  To address the growing concerns surrounding lack of digital transparency and accountability, the government recently came out with a code of ethics for digital intermediaries under the Information
BRAND IDENTITY DESIGN: A BEGINNERS’ GUIDE PART I
Brand identity shapes the success of a business. It is how customers perceive your brand. The different aspects of a brand identity such as design, content, and value, drive the target audience towards the ultimate business goal. But where to start from?  Out of the five senses of humans, sight is the one where you can start attracting customers. People first see and then react to what they see. Hence, the brand identity design becomes
RIDING THE MOMENT MARKETING WAVE LIKE A PRO
It’s no surprise when small brands/regional brands skip on moment marketing. To capture a trending moment, the key is to stay relevant with the moment and associate with the brand. From searching for the answer to #WhereIsMe to questioning WhatsApp’s privacy issues, we made sure not to miss a single trend! Having an array of industry leaders as clients helps a lot in staying up to date on different trends. While it surely sharpens our
marketing plan
We escort you to make your dream a reality. We regard you as our family. SCENARIO OF DIGITAL MARKETING IN INDIA: When the world went down on a strict lockdown, the field of marketing also had to face an ample number of uncertainties including the top Digital marketing agencies in India. But as the market’s physical presence got disturbed, the core of business and marketing also started shuddering. And with that when the industry of
Why Identity Design in Ahmedabad Is More Important Than ever?
After the COVID-19 wave in 2020, businesses have shifted online to survive the economic downturn. And an online business needs a unique identity to be recognizable and to be popular. We all know the basic of brand identity, but small businesses are unable to realize the importance of it. And just make do with the logo design in ahmedabad. That’s why we are going to jot down a few points which will help you understand