Laxmi ToorDal

Laxmi Toor Dal is a Vasad based company, and has been associated with premium quality toor dal which is enriched with proteins and nutrients.
People in India worship Cricket. However, along with the cricket fever comes the amusing beliefs of people. We all are well-aware of our weird beliefs when it comes to a cricket match on television. Based on the idea of myths and false beliefs, we created a social media campaign, #MatchMyths, to allure the target audience with an element of fun. To communicate the message of consuming healthy Laxmi snacks (healthy seeds) during cricket matches, we decided on integrating a current aspect of the daily lives of people, cricket. The response of the audience was overwhelmingly positive, which also helped in a high brand recall. With the help of humor and an understanding of the general public, we were able to deliver fun and food!