Pramukh Group is a renowned real estate company of South Gujarat with a grand presence in prominent cities such as Surat, Vapi, Silvassa, etc.
Because of the congested roads, and the never-ending traffic, Pramukh proposed for a new road. With the purpose of intriguing people about the upcoming road, we designed a teaser campaign “Vapi is moving”. This sense of curiosity was able to create a buzz among the residents. As a sequel to this campaign, a second campaign was designed named “New Chala”. This was the name given to the road and it was highly appreciated by the people of Vapi. Now, the place is successfully known for being surrounded by the developments of Pramukh Group, be it buildings, societies or New Chala Road.