Chandresh Cables Limited is one the oldest and most respect cable manufacturing company in India. As part of vertical integration, it introduced “Avocab”, a brand manufacturing housewires. The client wanted to change the product’s packaging from plastic pouches to paper boxes. Since wires play a very important role in one’s safety, we designed the packaging with the concept. The front side of the box has a home, which is surrounded by the outline of a shield. The shield is red in colour (which is also the brand’s logo colour) and has the texture of wire to denote, Avocab as a shield that protects the house.