Our client, Eyecura is an optical dispensing innovator who services in the ophthalmic value chain. When Eyecura came to us, with a requirement of logo design and stated themselves as innovators, we decided to give them something out-of-the-box in a box. Keeping in mind their brand value, which is ‘Vision. Fashion. Value’, we added some beautiful colours to the outline of the box, which denotes vision that can be fashionable and full of colours . The logo is a combination of this classiness and colours, which makes it look innovative and unique.