Nimba is one of the largest wellness and naturopathy centres in India, provides natural therapies and treatments to improve the health of a person. With our fast paced lives, there has been an increase in lifestyle disorders. Communicating the same in a quirky way, we came up with a wordplay. Tweaking words in a manner that would fit organically in the original word, we communicated the message of how our lifestyle, in one way or another, affects our life negatively. By integrating Nimba Nature Cure, we communicated the need for one to visit the wellness centre, and restore their optimum health. The campaign was appreciated, and received a positive social media presence.