Trust Aid is a 3-Ply & N-95 mask manufacturing brand owned by the behemoth scientific equipment manufacturer Accumax & Neuation. Walking a thin line between Facebook regulations of not using mask name of and brand awareness for 3 Ply masks, we crafted a unique social media campaign for the client called Live The Most, To The Fullest. The visual concept was to exhibit the mask, subtly and suitably integrated in the moments of leisure and thrill, where life is being lived to the fullest. The core idea being that a person can live the fullest, only if they actually survive the pandemic. Herein, our scientifically manufactured masks will help them live the most.