packaging, Rasna
About This Project

Rasna is a household name. But the brand needed impactful packaging for their newly-launched Glucose-D Range; to be exported in Middle Eastern Countries.

Keeping the sheer amount of products available in the malls in these countries, we designed these highly-attractive bottles having different flavours. The objective was to connect with the TG strongly while increasing visibility on the shelf. For that, we communicated this energy drink’s USPs using an active man, eye-catching & bold colour treatment based on the flavours.