Pramukh Group

Category
Campaigns, home-show
Tags
billboard, hoarding, pramukh group
About This Project

Pramukh Group is one of the finest real estate brands in Gujarat. For one of its projects, Orbit, which is the brand’s first commercial project in Vapi, we designed an offline campaign. To kindle curiosity, we crafted a teaser campaign which directly talked about the project by using the concept of Orbit, literally; to seamlessly integrate the brand, we used the commonalities between the orbit (in regard with space) and project Orbit (Pramukh Group), and indirectly hinted towards the USPs of the commercial space. The revealers then talked about how the space is uniquely built to help them thrive and reach new heights. The campaign was a huge success as it sparked curiosity among people, which also led to a higher recall of the brand.