Social Media
campaigns, Poddar, Poddar Foundation
About This Project

Poddar Foundation, the CSR wing of Poddar Group, aims to create awareness about mental health disorders in order to prevent, identify, and manage mental health disharmonies. For its social media platforms, we created a campaign that focused on the lesser-known facts about some common mental health disorders. Using the approach of wordplay, we explored these disorders and represented an aspect of each. With this campaign, we intended to encourage empathy towards people suffering from mental health disorders. It’s time we break the stigma attached to mental health.