July 14, 2016
Purveyors of rare and exclusive jewels Samarth Group approached us to craft an identity for their top-of-the-line brand that sold exclusive bespoke refined jewelry.
The name was coined by taking the “Fineness” of their craft and adding “Ati”, the sanskrit word for extreme to it, creating Finnati – the finest at its zenith.
Finnati’s identity was conceptualized and crafted to reflect the same exclusivity and finesse that its products represent. Forging a new identity for a brand as unique as Finnati was a challenge in itself and a huge responsibility. What was expected of us was to deliver a design, an identity for the brand that complements its rare and refined nature. After much deliberation and numerous iterations what we crafted was a feeling more than just a visual.