Brand Identity, Packaging
About This Project

We designed a set of logos for Bling, a soda brand with multiple flavours. For the same, we curated 5 logos for the flavours- Classic, Jeera, Orange, Lemon, and Cola. In order to develop conceptual logos, we blended the five flavours with 5 emotions that represented them the best.
One of the major challenges faced by the team was to strike a balance between the contemporary name of the brand and the target audience (rural India). Our team designed logos that positioned BLING as the new mandatory custom among the youth!