02 Jun IPL – A Festival for Brands
- TATA IPL
- Upgrad Cracking SIX
- Rupay on the go FOUR
- Cred Powerplay
- Aramco Orange Cap
- Aramco Purple Cap
- Dream 11 Fantasy Player Of The Match
‘Smoother the integration, Better the outcome’ is an absolute mantra when you target to associate your brand with any venture. Brands sponsoring the IPL have been a revolution in advertising, IPL is not just about cricket anymore. It has become a wholesome celebration of sports, entertainment, deals & much more.If you have noticed, a sponsored ad of the respective team is mandatory on the day of their match which usually stars the players themselves. This makes people aware of the respective sponsor of the team & their brand itself as well.Take a look at TATA IPL 2022 campaign #YehAbNormalHai featuring the magnificent MS Dhoni.
If we take a deeper look into the figures & statistics of IPL TRP, then a few days ago around 50 lacs of screens were watching IPL on Disney + Hotstar at the same time. Usually, the majority of screens have more than one person of different age groups watching the same. So if we multiply, approx. 15 million people watch IPL at the same time & mind that we are not including TV & other mediums of audio & visual telecast here. So, now you can imagine at what level such marketing works for brands including IPL with certainly a huge impact on itself & market both. IPL or no IPL, an impactful advertising strategy is all a brand needs to create a revolution in its niche market. And if you think that your brand lacks the same, Rioconn can help you build one.