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The Pen Powerplay
The world of advertising! Well, when it comes to writers in this field, you can often find two distinct types: the reader’s writer and the buyer’s writer. Let me break it down for you in a more conversational way. So, a reader’s writer is someone who focuses on captivating and engaging the audience through their writing. They craft compelling stories, use humour, and employ creative language to grab the reader’s attention and keep them hooked.
Troubles & Turbulence For Just $8!
So, as far as the timeline is concerned, we’re at a point wherein we are absolutely unaware of what will happen with Twitter. Apparently, one of the platforms which people use for staying updated with the world is getting some updates of its own. And it’s clearly not making everyone happy… Everything about a $44 Billion deal suddenly seems to be going wrong. We guess Murphy’s Law applies literally everywhere. Anything that can go wrong,
benefits-of-advertising-agency
This world is a Pool of Brands. Not a pool, but an Ocean; a big Ocean of 500,000 Brands according to Nielsen Media Research. Interestingly, there are some brands that are at the epitome of prominence and trademark, so preferred that the brand name have replaced the product they actually offer! One such name is Cadbury. Who hasn’t heard about Cadbury? We bet you have, right? Indian Market & Indian customers have a big place
IPL - A Festival for Brands
The Indian Premier League (IPL) is a men’s 20-20 cricket league wherein ten different teams from ten different cities/states of India compete with each other. This league was founded by the Board of Control for Cricket in India (BCCI) in 2007. Even though IPL is an Indian league, it is a Global Phenomenon. People from all over the world enjoy the festival of IPL and when we say that it is a festival, we mean
The preferential treatment of language in digital advertisement
Every brand has an intangible face…a winning strategy of omnichannel presence. Yet in today’s world, every brand chooses an ideal digital platform to communicate with their audience. The evolution of digital presence has undoubtedly helped thriving business feeds on generating engagement. One of the prominent ways they choose is through social media platforms. Not to forget the massive digital network that has transformed communication for the world. The evolution of the internet has turned out